In their GIF, you can see lemonade disappear, which not only backs up their copy of “squeeze the last few drops” but also creates FOMO and urgency. For example, the retailer Boden centres its campaign copy on animated GIFs. Image Attribution: Kate Spade 6) Creating Effective Copy – BodenĮvery Email Marketer knows that compelling copy is necessary for making sales. The company’s GIFs show how their products are multi-functional and also showcase different views of the goods. Kate Spade, a women’s clothing and accessories retailer, uses animated GIFs in their marketing campaigns. Image Attribution: Kohls 5) Demonstrating Product Functionality – Kate Spade The brand Kohls has also used this tactic. Such tactics are well-recommended and can prompt subscribers to buy a product or service. For example, the brand Harry used simple animated GIFs to evoke fear of missing out (FOMO) and also to convey a sense of urgency. GIFs can be used to create a sense of urgency. Image Attribution: Converse 4) Creating a Sense of Urgency – Harry The GIFs changed colour and announced its all-new “Blank Canvas Monochromatic Collection.” For example, converse utilized coloured animated GIFs in its engaging email marketing campaign. Image Attribution: Mailchimp 3) Grabbing Subscriber Attention – Converse Such mini explanation videos are always well-received by users. For instance, email service provider Mailchimp has used GIFs in an email campaign to help users understand its redesigned interface. Image Attribution: LOFT 2) Explaining New Features – MailchimpĪ GIF need not only be for show. Such interactive campaigns increase engagement and also drive sales.
They ask subscribers to click on the GIF to “unwrap” their present. For example, LOFT, a women’s clothing shop, uses wiggly animated “presents” in their campaigns. Ten Ways Companies Use GIFs In Email Marketing Campaigns: 1) Increasing Engagement – LOFTĮngagement can be increased using GIFs. GIFs also help display emotions in a personal way while grabbing your reader’s attention.įinally, they also raise click-through rates and net you more sales. Secondly, they can replace embedded videos which do not work in several email clients. Generally speaking, GIFs are excellent for email marketing campaigns for several reasons.įirstly, GIFs spice up email designs and drive engagement. GIF is an image format that quickly displays a sequence of images for producing an illusion of motion. The Graphics Interchange Format or GIF was developed by CompuServe back in 1987. Tips to Effectively Use GIFs For Email Marketing.10) Special Occasions and Deals – Amazon.8) Inserting a Call to Action – Rent the Runway.5) Demonstrating Product Functionality – Kate Spade.3) Grabbing Subscriber Attention – Converse.Ten Ways Companies Use GIFs In Email Marketing Campaigns:.Should You Use GIFs in Email Marketing?.
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